Deluxe Corporation – MACB Convention Invites

Deluxe wanted to increase traffic at their Michigan Association of Community Bankers (MACB) convention booth and raise awareness of their DeluxeCard^® Visa^® Gift Card. High Point teamed up with design group Zimmer Madich to create unique invites and manage the process from creative through production and shipping.

Following the convention’s sports theme, we created a fun invitation with an AstroTurf^® look that was placed inside a branded water bottle. Copy encouraged visitors to “learn about Deluxe’s game plan” and discover strategies that could help them increase customer satisfaction and profitability. A football-shaped ticket, good for one free DeluxeCard, was also included inside the bottle.

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