Bear Creek Lodge Internet Presence
Campaign
When
American Hospitality Management Company (AHM) contracted to manage Bear
Creek Lodge in Telluride, Colorado, they converted the Lodge from a
timeshare to a hotel. Bear Creek Lodge had a new name and a new identity,
and a nearly invisible presence on the Internet. Considering the
rapidly-growing percentage of travelers who research and book their trips
online, AHM realized the importance of a strong Internet presence for Bear
Creek Lodge. They hired High Point Creative to help enhance the Lodge’s
presence.
Working with AHM’s staff and their marketing expert in Telluride, High
Point Creative worked to add Bear Creek Lodge to Web sites that are
important to travelers to the Telluride area. Our goal was to make Bear
Creek Lodge one of the most visible sites on the Internet to travelers to
the Telluride area. Putting ourselves in the shoes of the traveler and
using several search terms and search engines, we determined the most
important sites for Bear Creek Lodge. We reviewed and analyzed the sites,
made recommendations based on our results, then we worked with AHM to list
Bear Creek Lodge on the most visible and pertinent sites.
A search on Google for Bear Creek Lodge in Telluride now brings up more
than 500 results. More search results including Bear Creek Lodge means
more guests and more revenue for our clients.

Bear Creek Lodge Internet Presence
Number of hits searching for hotel's name on Google

Bear Creek Lodge Logo
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