Betty Crocker Making a Home Catalog

Since 2000, we have written copy for the Betty Crocker Making A Home Catalog produced by the direct marketing division of General Mills. This upscale kitchenware and home products catalog is produced twice a year, with a variety of seasonal versions to be mailed throughout the months.

High Point Creative writes clear, concise and compelling product stories that appeal to the target audience of female homemakers and consumers. It is particularly important to uphold the strong brand image of Betty Crocker, and imbue the copy with the particular flavor that her image lends to the company’s products.


The kitchen, dining and houseware products in the Betty Crocker Making A Home catalog appeal to upscale homemakers and consumers.



We maintain the company’s brand awareness by communicating the familiar Betty Crocker image throughout the catalog.


Copy from the catalog also is used for online selling at the Betty Crocker Catalog Store.

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