General Mills – Betty Crocker Making a Home Catalog

When the direct marketing division of General Mills published a catalog of upscale kitchen and home products, High Point Creative was engaged by the company's designer to provide copywriting services for each issue. Our mission was to write clear, concise and compelling product stories that appealed to the target audience of female homemakers and consumers. It was particularly important to uphold the strong brand image of Betty Crocker and imbue the copy with the particular flavor that her image lends to the company's products.



The kitchen, dining and houseware products in the Betty Crocker Making A Home catalog appealed to upscale homemakers and consumers.



We maintained the company’s brand awareness by communicating the familiar Betty Crocker image throughout the catalog.


Copy from the catalog also is used for online selling at the Betty Crocker Catalog Store.

[ Back to Project Highlights ]