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High Point Creative, writing, marketing, communications, strategic thinking, writing for effective communications
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10 Tips for Clear Writing

By Melissa Ward, High Point Creative

  1. Understand your subject before you begin writing about it.
     

  2. Create a detailed outline.
     

  3. Begin by writing what comes to mind. Get it down on paper, then go back and “tweak” it.
     

  4. Use as few words as possible.
     

  5. Don’t practice “Engfish”—using unnecessarily big or flowery words to convey ideas.
     

  6. Use a variety of sentence structures—short, long, complex and simple.
     

  7. Have someone whose writing you respect critique your work. Be open to their suggestions.
     

  8. Always use spell check, but never trust it.
     

  9. Keep a dictionary, a thesaurus and a copy of Strunk and White’s The Elements of Style within reach.
     

  10. Remember what your high school English teacher told you:  “The only good writing is rewriting.”
     



  

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