HealthEast - CyberKnife Center Campaign

St. Joseph’s Hospital in St. Paul, Minn., was the first center in the Upper Midwest to offer CyberKnife technology. With this technology, tumors that until very recently were considered inoperable are now treatable. 

To get the word out about this revolutionary treatment option, HealthEast contacted High Point Creative. Consumer and physician campaigns were developed, consisting of postcards, brochures, print advertisements, billboards and radio spots. For the physician audience, the materials included the highly technical information that audience desired, while the consumer campaign adopted language appropriate to the layperson.

 

These two brochures were some of the print pieces created for the campaign.

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