Deluxe Corporation – Spin and Win Trade Show Game

Deluxe worked with High Point Creative to develop a strategy for raising awareness of its MemberPlus program among credit union industry trade show attendees. The goal was to enhance brand recognition for the program, increase traffic to the Deluxe booth and generate qualified leads.

Working with Exhibitgroup/Giltspur, we created the components that comprise the Spin and Win game: a colorful roulette wheel printed with the Deluxe logo; playing cards with questions about the MemberPlus Program; a series of prizes associated with the colors on the wheel; and lead generation forms.

The ticking of the wheel combined with the potential to win significant prizes drew twice the expected amount of traffic to the booth: As many as 40 people played the game in any given hour. While attendees waited in line for their turn to “Spin and Win,” Deluxe employees answered questions about the MemberPlus Program and encouraged participants to complete lead generation forms, which became part of a daily drawing for a grand prize. Deluxe employees—as well as other exhibitors at the show—were amazed by the overwhelming interest in the game, and its ability to maximize lead opportunities while promoting name recognition and good will.

      


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