Deluxe Corporation – Conversion Services Re-Launch

When Deluxe wanted to re-launch and re-brand its Conversion Services program for financial institutions, it turned to High Point Creative for strategic planning and copywriting. We developed the content for an integrated series of marketing materials, including:

External Communications

• Comprehesive program brochure
• Series of product-specific sell sheets
• White paper for use in sales proposals and written presentations
• PowerPoint for sales reps to present this program to clients and prospects
• Abbreviated PowerPoint for sales reps to include in larger presentations

Internal Communications

• Sales communication announcing the re-launch and providing details of available sales-support materials
• FAQs to provide additional program information to sales reps
• Discovery questions for sales reps to use when initiating discussions with clients and prospects
• PowerPoint for webcast internal sales training sessions

The Bottom Line
Using High Point Creative for all pieces of this integrated marketing campaign helped the client ensure that their message was communicated consistently and smartly, to both internal and external audiences.

   



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