eFunds Access Cash RFP
When eFunds and their strategic partner, Access Cash, wanted to promote a
new service, they decided to use an innovative request for proposal (RFP)
approach. They called on High Point Creative to write, design, print and
mail the RFP.
Armed with information from presentations and other existing marketing
materials, we crafted an RFP with charts, images and callout boxes to tell
a compelling story. An accompanying cover letter hooked the target
audience with sample headlines showing the challenges that the financial
services industry faces—and the Access Cash solution.

A simple, clean look and carefully organized content helped the RFP’s
message shine through.

Relevant photos added interest to
the RFP.
"Thank you High Point for all your
patience and hard work. You did a great job!" —
Mike Carow, Client
Development, eFunds Corporation
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