GE Fleet Services Capital Ideas Newsletter

To help communicate company news, customer highlights and fleet industry trends, High Point Creative assists with copywriting for GE Fleet Services’ four-page quarterly newsletter, Capital Ideas. Distributed to 2,600 customers, Capital Ideas contains articles that:
 

• Encourage product and service knowledge and cross-selling by featuring a variety of GE Fleet Services’ products and services.
• Build customer loyalty through customer success stories and information sharing among industry peers.
• Leverage GE Fleet Services’ market expertise and value-added services by providing industry news and information that help customers drive efficiencies and control costs.

To accomplish these objectives, we follow a simple, repeatable editorial format that includes a mixture of feature articles and standing columns.

The end result? A high-quality newsletter that is eye-catching with clean lines and a bright design, and a compelling read with concise “news brief” style articles. The newsletter is also used in welcome kits for new customers and as a communication tool for existing customers at www.gefleet.com .

          
Standing columns appear in every issue to make a familiar, easy-to-recognize format.

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