Lawson Software - Public Sector Trade Show Support

Lawson engaged High Point Creative to put a new face on the trade show presence for its public sector vertical market. Lawson provides enterprise software solutions for clients in a select number of service industries.

We started with the K-12 education segment, developing recommendations for an overall theme and visual treatment, combined with compelling images that could be used in a variety of ways for trade show graphics and promotional materials. The new look was kicked off at an Association of School Business Officials conference. The design was implemented through a pre-show direct mail campaign, booth graphics and easel signs, lapel pins and other booth give-aways, and a follow-up lead generation mailing.

The client felt that the new look generated more booth traffic and excitement around its product offering for K-12 education.

Booth Graphics and Easel Signs
 

Pre-Show Direct Mail

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