High Point Creative, writing, marketing, communications, strategic thinking, writing for effective communications
High Point Creative, writing, marketing, communications, strategic thinking, writing for effective communications
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Lawson Software - Interactive Product Tours

Lawson wanted to create interactive product demonstrations to highlight some of the features and benefits of their Budgeting and Planning, Reporting Suite and Absence Management software offerings. They called on High Point Creative to develop interactive PowerPoint presentations that could be burned on CD or downloaded from the Web. 

Working with a current Lawson PowerPoint background, High Point gathered screen captures and product details to incorporate into several presentations. Much like Web sites, these product tours feature navigation that allows viewers to follow a linear path or skip around from slide to slide to quickly access the most pertinent information. Several of the tours also included a voiceover to highlight even more high-level product benefits.

The final result: the PowerPoint presentations showcased Lawson’s products with an informative, easy-to-use tour available on CD or online. The presentations helps viewers understand how Lawson products can help them save time and increase efficiency. When the projects were complete, our client told us “We have received very positive feedback on all the CDs and I have been very pleased with them. Thank you for your help along the way—everything turned out great!”

 

Introduction screen welcomes viewers and outlines software benefits.

Some of the product tours were burned onto mini-CDs and mailed out to prospects.

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