High Point Creative, writing, marketing, communications, strategic thinking, writing for effective communications
High Point Creative, writing, marketing, communications, strategic thinking, writing for effective communications
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Medtronic's New Hope for Parkinson's Daily Diary

When Medtronic made the decision to create a daily diary for Parkinson’s patients to track disease symptoms, they contacted High Point Creative to help with the project. High Point Creative was charged with determining what diary elements would prove most beneficial to patients and physicians as they tracked Parkinson’s path in the patient’s life.

After extensive research, High Point Creative provided diary content and format recommendations to Medtronic, then worked with the design team to create a diary that was enthusiastically received by patients and physicians alike. Just as Medtronic hoped, today the diaries are important tools for patients and physicians as they try to determine the most appropriate treatment strategy.

Cover (left) features warm friendly graphics and inside pages (right) follow a grid format for easy note taking.

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