High Point Web Site Success
2003 AWC Crystal Clarion Merit Award
In May 2003, High Point Creative and Web design
partner
Voyageur I.T. received a Crystal Clarion Merit Award from the Twin
Cities chapter of
Women in Communications for the High Point Creative Web site redesign
project.
“We are honored to receive this award,” said
Christina Nguyen, leader of the project on the High Point team. “Everyone
worked very hard to make our new Web site a success, and it’s nice to see
our efforts rewarded.”
We had four main goals in mind when we began our Web
site redesign project:
- Create a fresh new look, incorporating our
corporate colors and logo
- Reposition our story to explain how we
work—writing for agencies and providing full service support for
corporate clients
- Showcase our capabilities with new case studies
and testimonials
- Find a new Web services provider and form a strong alliance
The redesign project was a great success. We met all four of our goals
and launched the site in early November 2002. Feedback from clients has
been very positive, and people often mention the Web cam. Web site
statistics show that “About,” “Portfolio” and “Resources” sections are
particularly popular with visitors.
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