Rosedale Northwoods Play Area Launch

In January 2003, Rosedale Center — a large shopping center in Roseville, Minnesota — unveiled the “Northwoods Play Area,” a child-friendly playground located inside the mall. Prior to the launch, we helped Rosedale create an eye-catching logo treatment and developed a variety of supporting marketing material to promote awareness of play area.

Working closely with design partner Zimmer/Madich, we developed a vibrant logo which represented the play area’s fun, outdoorsy feel. Next, we created a full-page, 4-color ad for Minnesota Parent magazine which touted the new tagline, “The Northwood’s Play Area… a new shopping FUN-damental!” We also promoted the play area on a direct mail postcard that was mailed to Roseville, Maplewood and Woodbury residents.

Currently this flashy, familiar logo can be seen throughout Rosedale Center on posters, wall decals and window decals, as well as on their web site MyRosedale.com.


Minnesota Parent Ad

Direct mail postcard

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