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PROFILES
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Photos: Scott Knutson, Inside Out
Studios, 952-345-1956
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Kate Huebsch
President
Kate Huebsch (pronounced “hipsh”) is president and founder of High
Point Creative, LLC. Kate’s experience ranges from marketing
business-to-business and consumer products and services, to developing
the memorable material clients need to win and keep valued accounts.
For each communication need, Kate first relies on her marketing
experience to develop the strategic platform. Then she applies her
considerable creativity to maximize the marketing message. Kate’s work
has been formally recognized for excellence on several occasions. More
important to Kate, however, is the positive client feedback she
receives as projects generate the desired results.
One of Kate’s favorite business authors is Harry Beckwith. Writing in
his book, Selling the Invisible, Beckwith cautions that,
“Before you try to satisfy the client, understand and satisfy the
person.” Kate incorporates that philosophy in her client
relationships. “My goal is to make my client’s life easier by
delivering a careful combination of project management and creative
development that ensures a smooth process and a successful result.”
In addition to her involvement with High Point Creative, Kate serves
as planned giving chairperson for the
White Bear Lake Area Historical Society. She was instrumental in
developing the Twin Cities Community
Voice Mail program, and she also donates her professional skills
to the White Bear Lake Area Public Schools.
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Maiya Willits
Creative Director
As a seasoned
copywriter and High Point’s creative director for the past 10 years,
Maiya has helped develop the agency’s reputation for excellence in
serving health care and medical technology clients, as well as
financial services, education, social services, manufacturing and
high-tech companies.
“I enjoy putting a proven creative development process to work for
many different kinds of organizations,” says Maiya. She loves to learn
new things and bring new perspectives to clients as she delivers
sizzling content and spot-on strategic thinking.
Clients appreciate the matter-of-fact way she handles each new
project, tackling the tough details and keeping things on track while
developing targeted communications that deliver results.
Whether she is working independently on a project or overseeing the
agency’s creative process with other team members, Maiya’s philosophy
is simple: “My job is to make sure that clients get creative solutions
that tell their compelling story with accuracy and distinction.”
Keeping up with a fast-paced industry means staying active with
professional organizations such as the Association for Women In
Communications, the Minnesota Interactive Marketing Association,
Medical Alley/MN Bio and the Direct Marketing Association.
In addition to her work with High Point Creative, Maiya is on the
board of St. Paul’s Highland Park Elementary PTA, zealously supports
local arts and cultural organizations, and keeps busy raising two
young boys and a house full of reptiles. This year she’s also trying
to find time to write a book about a solo trip down the Mississippi
River.
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Christina Nguyen
Senior Creative Associate/IT Specialist
Can a geek be
a good writer and communicator? When you meet Christina Nguyen, High
Point Creative’s Senior Creative Associate and IT Specialist, you know
the answer is yes. Her creative skills give her an openness and sense
of play that helps her find new paths and solutions for clients. Her
analytical skills help her stay organized, track details and bring
every project to a successful conclusion.
“I like to spend time
every day learning something new and tracking different information
sources,” says Christina. “You never know what tidbit will help a
client and reveal what a small, interconnected world it truly is.”
Some of her favorites include
Trendwatching.com,
BBC News,
Engadget,
Slate Magazine
and Merriam-Webster’s Word of the Day. Blogs, e-mail and
instant messaging make it easier than ever to stay current with the
latest consumer trends and marketing methodologies.
A typical day for Christina often involves working on marketing
communications, consumer promotions, technical writing and more –
providing writing, strategic direction and project management. In
addition, you may find her doing computer software and hardware
troubleshooting, tech trend research, training or Web site statistics
tracking for her clients and company. Some of her recent projects
include Web content, e-newsletter articles, service proposals,
interactive PowerPoint presentations and client testimonials.
“My favorite part of my job is making clients happy by making their
lives easier,” says Christina. “I strive to quickly understand a
client’s business and needs and keep a positive attitude. When I am
open to new opportunities and change, I can bring about positive
transformations.”
In addition to
her work with High Point Creative, Christina takes time to explore her
passion for Asian art and culture. She recently took her first trip to
Vietnam and she continues to brush up on her Vietnamese language
skills and dream of the next trip. She also loves listening to 89.3
The CurrentTM and watching foreign films.
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Melissa Ward
Senior Creative Associate
Melissa
Ward is senior creative associate with High Point Creative. She brings
years of experience in the health care industry to her position,
including work as the managing editor of an award-winning health and
wellness magazine.
Melissa enjoys longstanding relationships with clients in the health
care and medical device industries who look to her for engaging
communications ranging from newsletters and brochures to Web sites and
feature stories. They appreciate her ability to take complicated
information and transform it into interesting and informative copy.
She is adept at writing for a variety of audiences, including those
over age 65, employees, consumers and health care professionals.
With her strong writing, editing and project management background,
Melissa effectively manages complex projects and delivers a superior
product that exceeds client expectations. She works closely with
clients, listening to their communications needs and offering creative
solutions. The result is communications pieces that are thoughtful,
functional and produce the desired results.
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Angela Schneeman
Research and
Billing Specialist
Angela Schneeman is High Point’s Research and Billing Specialist. She is
responsible for coordinating the client billing process and providing
research and proofreading support to the High Point team. She also works closely with our clients in the hospitality industry to
help them optimize their Internet presence.
Prior to joining High Point Creative, Angela worked as a paralegal,
author, and billing specialist. She has managed law firm billing and
worked for more than 15 years as a paralegal. Former employers include
Ecolab, Ernst & Young and Bowman & London law firm.
Angela has also authored six textbooks published by West Legal Studies
and several magazine articles.
The common thread in all of Angela’s experience is attention to detail
and client service. She applies these attributes, together with her
business and legal insight, to ensure your satisfaction with us
throughout our relationship—from project beginning to billing.
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