Ruby's Ransom – Retail Web Content & SEO Copywriting

Ruby’s Ransom features handmade jewelry treasures for women. When the staff wanted to enhance their presence on the Web, they undertook extensive key word research to boost their search engine placement. Their next logical step was to incorporate their top key words into fresh home page copy. High Point Creative writers took the list of key words and integrated them all into two versions of copy for the home page. One version played on an international travel theme and the other focused on personal experiences with beautiful jewelry and accessories. The client was so happy with the results that she was reluctant to pick just one version.

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