Signal Tree Solutions Branding and Capabilities Brochure
When this company spun off from Metamor Global Solutions, High Point
Creative and design partner Zimmer/Madich were charged with helping to
redefine the new company’s image and communicate their capabilities to
Information Technology (IT) managers and directors. To accomplish their
objectives, we created a tri-panel capabilities brochure with an inside
back pocket to hold additional information.
The key creative challenge was to reassure prospects and existing
customers of the strength and experience of the “new” company while
focusing on the growth potential made possible by their unique IT
outsourcing strategy.
We developed the metaphor of the digital tree to represent the concepts
of deep roots, connections and branching out for expanded growth. In
fact, it was this creative development that led to the new name for the
company, Signal Tree Solutions.
- The tri-panel brochure provides complete details of the Signal Tree
Solutions’ IT global sourcing capabilities.
- Playing off the creative concept of the tree, we developed the strong
brand promise of “Enhancing Your Growth through IT Global Sourcing.”
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