Swiss Chalet Inn –
Internet Presence Campaign
Early in 2005, HVS/American Hospitality Management Company (HVS/AHM) took over
management of the
Swiss Chalet Inn, a chalet-style hotel set in the mountains near
Ruidoso, New Mexico. HVS/AHM established a new Web site for the hotel that
launched in July. With just a few months before the busy ski season in
Ruidoso, HVS/AHM wanted to gain as much exposure as possible for their
site – as quickly as possible. With approximately half of all hotel sales
either being booked online, or being generated by information found
online, HVS/AHM knew their Web site’s success could be very important to a
successful ski season for the hotel.
HVS/AHM
turned to High Point Creative to help make their new Web site among the
first found by Internet shoppers considering a trip to Ruidoso, New
Mexico.
Using our PinpointSM
process, we put ourselves in the shoes of potential Swiss Chalet guests to
identify the most important Web sites to the hotel. We then researched
those sites and made several new links to the Swiss Chalet’s Web site. We
also recommend the purchase of paid advertising on sites important to the
Ruidoso, New Mexico, area. Our links and listings have helped to increase
the hotel’s Web site traffic by 1,308 visits per month in just three
months. One site that we recommended drove more than 1,000 visitors to the
Swiss Chalet’s Web site during the month of October.
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