UnitedHealthcare Tapestry Magazine

When UnitedHealthcare needed help managing the editorial process for a magazine sent to enrollees of their Medicare+Choice plans, they looked to High Point Creative.

Tapestry is sent quarterly to over 300,000 individuals enrolled in 13 UnitedHealthcare health plans across the country. UnitedHealthcare relied on High Point Creative to:
 

• Coordinate production of 13 versions of the magazine
• Work with communicators in its health plans to ensure the magazine included appropriate health and wellness information for their markets
• Oversee the writing and editing of the magazine
• Manage vendor relationships for production, printing and distribution
• Work with UnitedHealthcare’s Medicare experts to ensure Tapestry content complied with standards set by the federal government

High Point Creative helped manage Tapestry until UnitedHealthcare could hire a permanent employee to serve as managing editor.



Tapestry is sent to enrollees of UnitedHealthcare Medicare+Choice plans.

High Point Creative managed the production and editorial processes for 13 versions of the Tapestry magazine.


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