top tips

• The Case for Conversation Starters
• The Case for Enhanced Fax Cover Sheets
• The Case for Multimedia Presentations
• The Case for Case Studies
• Ideas for Great Web Content
• How to Get Great Ideas
• Tips for Clear Writing
• Reasons to do Market Research
• Tips for Effective Marketing

10 Ideas for Great Web Content
By Christina Nguyen, High Point Creative

1. Create your Web site with your audience in mind—not internal structures. Organize content so they can easily find what they need.
    
2. Write to your audience. As with any communications piece, you need to write in a style and tone that meets your audience’s needs.
    
3. Design for easy reading. Use a font size and color that can be seen. Black text on white always works. White text on black can be hard on the eyes. Be aware of how your copy and design are integrated.
    
4. Include content (text, not just graphics) on the home page to help search engines find you.
    
5. Give visitors choices...but not too many. Break text up with quotes as graphics. Have PDFs available for downloads, etc.
    
6. Bite. Snack. Meal. Structure copy for quick reading that suits busy visitors. Bite – your headline, the encapsulated information. Snack – a short paragraph summary. Meal – the full article. Link to the snack and the meal so your visitors can get more if they want more.
    
7. Position yourself as a credible source. Support your information with references to the proper source—even hyperlinks as long as you make sure the links stay live.
    
8. Be consistent in your messages, tone and style. Once your Web site is live, you can use its key messages in other places as appropriate—presentations, print collateral, etc.
    
9. Keep current. Adding new stories, something of value, will keep visitors coming back.
    
10. Be interactive. Try online surveys or message boards. Include forms or links to e-mail addresses so visitors can give feedback.
    
    Looking to freshen up your Web content? Or perhaps you are thinking of redesigning your site? Give High Point Creative a call at 651-426-4012 and learn how we can help.